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Will Digital Marketing Replace Traditional Marketing

Will Digital Marketing replace Traditional Marketing?

The long-awaited answer to the question on everyone’s minds is finally here: Digital marketing, specifically SEO, can replace traditional offline methods like TV ads and leaflet drops. It already has! However, there’s a lot more to this topic than just saying yes or no to the question in the title. So let’s dig deeper into […]

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Why Digital Marketing

Why Digital Marketing Is the Best Place to Invest Your Money

Digital marketing is an effective way to market your business online. It’s also one of the most cost-effective. There are dozens of companies out there that offer digital marketing services, but you need to make sure you hire the right company for your business. This blog post will look at digital marketing tips for businesses

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Why Digital Marketing

How digital marketing helps your company

Introduction: Digital Marketing Explained Digital marketing, also known as online marketing, Internet marketing or web marketing, is the collective name for online marketing. Print media, live promotions, TV, and radio advertisements are known as traditional marketing.  Using digital marketing, companies can specifically target advertising to personal digital devices – computers, tablets, and smartphones – that

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Advertising

How Covid-19 has changed marketing and advertising

How Covid-19 has changed marketing and advertising Covid-19 not only halted operations for many companies around the globe but it has also had a further-reaching effect of changing the way we do business. Before Covid-19, marketing and advertising budgets were split at roughly 70/30 between digital and traditional marketing. Now, however, Covid-19 has dealt a

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Marketing a Science

The modern Marketer – Artist and Scientist!

Digital and social media marketing have revolutionised marketing and are constantly changing. The astute marketer of today needs to embrace change and remain on the cutting edge of technology trends in the current climate. Campaigns also, however, need to be more personalised, responsive and engaging, so in essence, the Modern Marketer has to be both

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