Industry Type: Life Coaching
About the Customer
Bluestone Digital is proud to have crafted a new logo for Empowered Coaching, spearheaded by the inspirational Lizl Groenewald. This emblem symbolizes the core essence of Empowered Coaching: a transformative journey from uncertainty to realization, mirroring the profound metamorphosis of a caterpillar into a butterfly. Lizl’s personal evolution, from feeling lost in the early chapters of her life to finding purpose and joy after 40, inspires her mission. She brings compassion and insight to her role as a life coach, guiding clients through their own transformations. By shedding their old selves, they reveal the inherent beauty within, ready to unfold their wings and soar to new heights. This logo represents the promise of renewal and the endless possibilities that come with embracing one’s true potential, inviting all to join Lizl in this remarkable journey of self-discovery and empowerment.
About the Project
For the launch of Empowered Coaching, Lizl Groenewald envisioned a brand that would encapsulate her profound life journey and the essence of her transition into a life coach. Understanding the depth of Lizl’s story, from the early feelings of being adrift to her ultimate discovery of purpose and fulfillment, Bluestone Digital aimed to create a visual identity that would resonate with both her personal growth and the transformative journey she offers her clients. Our talented digital designer, Jana Wessels, took on the challenge with enthusiasm and creativity, crafting a logo that symbolizes the evolution from uncertainty to enlightenment. This logo not only represents Lizl’s own metamorphosis but also embodies the potential for change and discovery in all her clients. Through this emblem, Empowered Coaching communicates a message of hope, growth, and the endless possibilities that arise from pursuing one’s true purpose.
Logo Variations
