About the Customer
We recently had the pleasure of developing a website for Miracle Hair, a trailblazing company in the hair care industry, led by the inspiring Elizna Mouton. Her journey began with a divine revelation in November 2020, leading to the creation of the Miracle Hair Treatment. Starting with just 20 bottles, the product quickly gained acclaim for its remarkable results. Miracle Hair is more than a brand; it’s a story of faith, perseverance, and transformation, deeply rooted in Elizna’s gratitude to her Heavenly Father and her commitment to inclusivity, as seen in their expanding product range like “Bles en Baard” oil for men.
Working on Miracle Hair’s website was an opportunity to encapsulate the essence of a brand that stands for hope and change. Our aim was to create a digital space that not only showcases their innovative products but also reflects the journey and values of the company. As Miracle Hair continues to grow and inspire, we’re excited to have been a part of their story, eagerly anticipating the new milestones they will achieve in the world of hair care.
About the Project
Our project with Miracle Hair involved a significant transformation of their existing website to enhance user experience and optimize it for Google Ads. The original site, built on Shopify, served its purpose initially, but as the brand grew, the need for a more user-friendly and sophisticated platform became evident. Our goal was to streamline the user journey, ensuring a seamless buying process that would not only retain customer interest but also boost conversions.
To achieve this, we chose WordPress as our foundation, utilizing the versatility of the Elementor Builder. This choice was driven by the need for a customizable and intuitive design, allowing us to tailor the user experience specifically to Miracle Hair’s unique audience. A key aspect of this redevelopment was ensuring the site was fully optimized for search engines. We implemented a comprehensive SEO strategy, including Schema markup for their products. This not only helped in improving the site’s visibility on search engines but also made it more accessible and informative for users.
Understanding the intricacies of Google Ads, we meticulously prepared the site to meet all the requirements for Shopping ads. This involved a thorough review and optimization of various elements such as the type of business, the range of products, ongoing promotions, and the overall website structure. Our approach was holistic, ensuring that every aspect of the site, from the technical SEO to the user interface, was aligned with the best practices for Google Ads.
The result was a robust, user-friendly website, fully equipped to leverage Google Ads effectively, thereby enhancing Miracle Hair’s online presence and marketing capabilities. This project was not just about a website redesign; it was about setting up Miracle Hair for continued digital success and growth in a competitive online marketplace.
