About the Customer
Started in 2018, Right Now Response is an APP created for Truck Owners and Drivers. Created by a logistics company for both individuals and businesses in the industry, which focuses on them feeling safe and secure to get back on the road as quickly and safely as possible.
The Problem
They had no social media strategy or presence and needed to build their community and improve brand awareness.
Our Solution
We developed a Social Media Strategy and defined the persona and aligned the content calendar accordingly. Creating their weekly content and effectively telling their story, incorporating functionality, making sure it was done at the right time and targeting the right audience online. With an effective advertising budget, we started targeting and growing their audience to where it is today.
Results
Page likes grew from zero to 3627 in December 2021
We are currently working on a new campaign to start improving engagement and conversions for App installations.
