Bluestone Digital

Search Engine Optimisation (SEO)

Search Engine Optimisation

What is SEO?

Search engine optimisation (SEO) is the art and science of getting your website to rank for a particular keyword or phrase on search engines such as Google, Bing and Yahoo. SEO is crucial for driving consistent traffic to your website, which is the lifeblood of any online business. Writing content that ranks high in search engine results pages (SERPs) can determine whether you succeed or fail online.


SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.


So you have a business website and you want to boost your search engine rankings. The first thing you need to do is choose a domain name. All your effort into ranking will be for nought if people cannot find it when they search for your product and services online. It is essential that SEO becomes part of your overall Digital Marketing Strategy.


Not to worry we can assist with both, we have certified SEO professionals that will make use of ethical SEO practices to audit your website, then

The SEO Process

SEO today is a multi-faceted process that must be developed over time. It also needs to be updated as algorithms change and search engines attempt to keep up with the ever-changing digital landscape. There are multiple factors that go into the ranking of a website, and professional SEO experts have years of experience and knowledge that allow them to create successful SEO strategies for their clients.

SEO targets 3 main areas and it is good to know them. These areas are also referred to as pillars of SEO and are on-page, off-page and user experience.  Bluestone Digital follows the process listed below:

  • Audit:  Technical & Content
  • Check Site Rediness
  • Content Strategy
  • Content Writing
  • Improvements
  • On-Page Optimisation
  • Off-Site Optimisation
  • Reporting & Conversions
Read more about SEO Myths here