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Introduction: Digital Marketing Explained Digital marketing, also known as online marketing, Internet marketing or web marketing, is the collective name for online marketing. Print media,

The web turned 30 in 2019 and over the last three decades it has changed our world like no other technology. It’s empowered us to

Introduction Why Websites matter?  Well, it is quite easy. A well-designed website, as part of a marketing strategy, can help you achieve your goals and

Digital and social media marketing have revolutionised marketing and are constantly changing. The astute marketer of today needs to embrace change and remain on the

How Covid-19 has changed marketing and advertising Covid-19 not only halted operations for many companies around the globe but it has also had a further-reaching

Google AdWords or Facebook Ads: where should you invest your budget? You’ve got a budget for online advertising, but where do you spend it to