Bluestone Digital | Boutique Digital Marketing Agency


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Digital Marketing Definitions & Questions Answered.

Digital marketing involves marketing to your target audience using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines (Google Adwords, Display adverts or Video Adverts), social media, email, websites and apps to connect with prospects and customers.

Definitely. Companies first research online, then make their choice.  Avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Creating and sharing content online by promoting your brand and stimulating interest by means of videos, social media posts and blogs.

SEO stands for Search Engine Optimization. It is a set of techniques used to improve the visibility and ranking of a website in search engine results pages (SERPs).

SEO is important because it helps websites rank higher in search engines, which increases visibility and brings more traffic to the site. This can lead to more sales, leads, or conversions.

Some common SEO techniques include keyword research, on-page optimization (such as optimizing title tags and meta descriptions), off-page optimization (such as link building), and technical optimization (such as improving site speed and mobile responsiveness).

The time it takes to see results from SEO can vary depending on factors such as the competitiveness of the keywords targeted, the quality of the content on the site, and the effectiveness of the SEO strategy. In general, it can take several months to start seeing significant results from SEO efforts.

Yes, there are risks associated with SEO, particularly if unethical or black hat techniques are used. These can include penalties or even a complete ban from search engine results pages. It is important to use ethical SEO techniques and stay up-to-date with search engine algorithms to avoid these risks.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

It all depends on what you can afford.  Facebook ads start from as little as R250 for a page likes campaign.  Google Ads from R600.  It all depends on your affordability.  We charge a percentage of the advertising spend as a management fee.

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behaviour patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

Most definitely! It’s been proven again and again by business after business. In fact, not utilising social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.  Social Media is used as part of Customer Experience where you interact with your customer and build loyalty.

It depends on where your customers are active.  It is very important to know which platforms your target audience is most active.  A full analysis will help to determine this.