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Bluestone Digital

Frequently Questions

Digital marketing involves marketing to your target audience using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines (Google Adwords, Display adverts or Video Adverts), social media, email, websites and apps to connect with prospects and customers.

Definitely. Companies first research online, then make their choice.  Avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Creating and sharing content online by promoting your brand and stimulating interest by means of videos, social media posts and blogs.

It depends on where your customers are active.  It is very important to know which platforms your target audience is most active.  A full analysis will help to determine this.

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behaviour patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

Most definitely! It’s been proven again and again by business after business. In fact, not utilising social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.  Social Media is used as part of Customer Experience where you interact with your customer and build loyalty.