Digital Marketing Definitions & Questions Answered.
Digital Marketing FAQ's
Digital marketing involves marketing to your target audience using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines (Google Adwords, Display adverts or Video Adverts), social media, email, websites and apps to connect with prospects and customers.
Definitely. Companies first research online, then make their choice. Avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Creating and sharing content online by promoting your brand and stimulating interest by means of videos, social media posts and blogs.
A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behaviour patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.
Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.
Search Engine Optimisation (SEO) FAQ's
SEO stands for Search Engine Optimization. It is a set of techniques used to improve the visibility and ranking of a website in search engine results pages (SERPs).
SEO is important because it helps websites rank higher in search engines, which increases visibility and brings more traffic to the site. This can lead to more sales, leads, or conversions.
Some common SEO techniques include keyword research, on-page optimization (such as optimizing title tags and meta descriptions), off-page optimization (such as link building), and technical optimization (such as improving site speed and mobile responsiveness).
The time it takes to see results from SEO can vary depending on factors such as the competitiveness of the keywords targeted, the quality of the content on the site, and the effectiveness of the SEO strategy. In general, it can take several months to start seeing significant results from SEO efforts.
Yes, there are risks associated with SEO, particularly if unethical or black hat techniques are used. These can include penalties or even a complete ban from search engine results pages. It is important to use ethical SEO techniques and stay up-to-date with search engine algorithms to avoid these risks.
Generative Engine Optimisation (GEO) FAQ's
SEO focuses on improving your overall search visibility, while GEO targets local searches and helps your business appear in map results and nearby queries.
GEO helps you reach people who are close to you and ready to take action. It improves your presence in local search results, which often leads to more calls, visits and enquiries.
Start by updating your Google Business Profile. Use accurate details, add photos, encourage reviews, and include location based keywords on your website. Local links and structured data also help search engines confirm your location.
Social Media FAQ's
It depends on where your customers are active. It is very important to know which platforms your target audience is most active. A full analysis will help to determine this.
Aim for consistent posting rather than chasing a specific number. Most businesses do well with a few quality posts each week that genuinely add value.
Yes. Social media builds trust, increases visibility and keeps your brand in front of potential customers. It also gives you direct insight into what your audience cares about.
You can handle it yourself if you have the time and consistency. Many businesses hand it to a professional so their content stays active, on brand and strategically planned.
Look at engagement, website clicks, and conversions rather than just follower count. These metrics show you whether your content is actually helping your business.
Website Maintance FAQ's
Regular website maintenance keeps your site fast, secure and reliable. It prevents issues before they become costly problems and protects the experience your customers expect.
Most sites benefit from monthly updates, but busy or high-traffic sites may need attention more often to stay secure, perform well and keep content fresh.
Over time, your site can slow down, break or become vulnerable to security risks. It can also hurt your search rankings and the trust visitors have in your brand.
You can manage basic tasks if you’re comfortable with the tech side, but many businesses prefer professional help so nothing important gets missed and issues are fixed quickly. Agencies also have access to Pro Software to streamline processes and it makes it more cost effective.
Google Advertising FAQ's
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.
It all depends on what you can afford. Facebook ads start from as little as R250 for a page likes campaign. Google Ads from R600. It all depends on your affordability. We charge a percentage of the advertising spend as a management fee.
Most campaigns start showing meaningful results within a few weeks. Google needs time to gather data and optimise your ads.
Strong keywords, clear messaging, quality landing pages and ongoing optimisation. The combination is what brings in better leads at a lower cost.
This can happen when your budget is too low, your keywords are too competitive, your ads are disapproved or your bids aren’t high enough.
Yes. With the right targeting and smart budgeting, small businesses can get strong results without spending a fortune.
Email Marketing FAQ's
Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.
Stay consistent without overwhelming your audience. Many businesses send one to four emails a month, depending on their goals and industry.
Offer something valuable in return for sign-ups, like helpful resources or exclusive updates. Make the sign-up process simple and easy to spot on your site.
his can happen if your list isn’t clean, your subject lines feel misleading or your sender reputation needs improvement. Regular list maintenance helps a lot.
Most businesses work well with platforms that offer scheduling, templates and basic automation. The best choice depends on your needs and how much you plan to send.