CLIENT
Windy Willows
INDUSTRY
Wholesale nursery
LOCATION
Johannesburg, SA
SERVICES
SEO · Google Ads
BUDGET
~R70,000
6
245
3.74%
4.5×
IN SHORT
Windy Willows is a leading wholesale nursery in Johannesburg with plenty of loyal customers, but an online presence that didn’t match its real-world reputation. Through combined SEO and Google Ads, Bluestone took them to #1 for six of their most valuable search terms (including “wholesale nursery” and “wholesale nursery Johannesburg”). In September 2026 alone, the work delivered 2,567 organic clicks, 11,148 ad clicks at a 3.74% click-through rate, and 245 qualified leads monthly, turning a static website into a working digital business.
THE CHALLENGE
A strong reputation nobody could find online.
Windy Willows had a clear ambition: become the place to buy bulk compost, lawn dressing and wholesale plants in South Africa. They had the loyal customers and the industry standing to back it up, but their online presence and search visibility didn’t reflect any of it.
A slow website
Limited Google visibility
No trackable lead generation
THE APPROACH
We ran it through the Foundation Method.
A combined SEO and paid strategy, delivered in the same three stages we bring to every project.
STEP 01
Ground
We identified the high-intent local search terms their buyers actually use, like “wholesale nursery Johannesburg” and “compost for sale”, and audited what was holding the site back on speed and mobile.
STEP 02
Build
We optimised the site around those local terms, improved speed and mobile performance, and launched Google Ads campaigns carefully targeted to Johannesburg and the surrounding markets.
STEP 03
Grow
We monitored performance continuously (site speed, engagement and conversions) and used monthly analytics and reporting to guide every next move.
SEO results
Top of the page, where the buyers are.
Windy Willows now dominates local search for the terms that matter most to their business.
#1
“wholesale nursery”The core category term for their market
#1
“wholesale nursery Johannesburg”High-intent local search, buyers ready to order
#1
#1
Top 5
“compost for sale” & “landscaping”Climbing fast on supporting product and service terms
In September 2026 their pages pulled 2,567 organic clicks from 159,331 search impressions, and started surfacing in AI-generated search results too, with 15,900 impressions across tools like Google’s AI Overviews. Consistent top rankings keep driving targeted traffic and steadily building local authority.
Audience growth
More visitors and more of them coming back.
Website audience growth
4.5X
Total users have grown from around 2,700 a month in January 2025 to over 12,200.
15,511
Sessions in September across 52,165 page views, with an average of 1m14s on site.
+74%
Returning users jumped month on month, a sign of improved experience and brand trust.
63.42%
Engagement rate, with more people finding the brand through SEO and Google Ads.
GOOGLE ADS RESULTS
High engagement, real leads, controlled cost.
Campaigns consistently performed above industry benchmarks through smart targeting, keyword optimisation and audience relevance.
Add Your Heading Text Here
11,148
11,148
245
R1.29
Key takeaways
What strong digital ROI looks like.
Steady audience growth
Consistent increases in both new and returning users, month after month.
High-performing rankings
Top positions for the keywords that carry genuine local buying intent.
Cost-efficient leads
Better engagement rates and lead generation at a sustainable cost per lead.
A faster, mobile-ready site
Better performance in Google search, and a smoother experience for every visitor.
Windy Willows has evolved from a static website into a successful digital business, powered by data, design and strategy.
IN THEIR WORDS
“We’re the first name people find now, and the enquiries haven’t stopped.”