Expanding Reach While Controlling Costs
We partnered with a leading business in the exclusive art auction space with a clear goal. They wanted to reach more qualified buyers and sellers and grow revenue, all without overshooting their advertising budget.
What We Did as a Leading Digital Marketing Agency
We built coordinated campaigns across Google Ads and Meta. This let us reach both collectors and sellers through search intent and targeted social placements. We closely tracked every channel and adjusted spend to favor the campaigns delivering the best engagement and the most leads.
A New Audience, A New Opportunity
Since taking over, the business has tapped into an audience they had never engaged with before. This expansion has been more than just traffic growth. They’re now seeing that about 20 percent of their buyers are brand new clients, a shift that opens up a steady pipeline for future sales and consignments.
Results That Stand Out
The campaigns delivered more than 3.3 million impressions and over 82,000 clicks. The click‑through rate averaged 2.4 percent. These efforts produced 430 leads with an average cost per lead of about R148, and cost per click stayed under R0.78, which is strong for a highly specific market.
Traffic quality also improved. Recent Google Analytics data shows more than 19,600 users in the past month, with roughly 18,400 of them visiting for the first time. Returning visitors have grown to about 2,600, showing consistent interest beyond the initial campaigns.
From a budget of around R70,000, just over R63,700 was spent. Even with room left in the budget, the campaigns achieved clear performance gains. Seasonal and event-driven campaigns, such as the “12 March Live Auction” and “Timeless Treasures,” performed especially well, driving both engagement and conversions.
Impressions vs Clicks
Total Users, New Users vs Returning
Why This Matters
In an industry where every new buyer or seller represents high value, reaching a new segment while keeping acquisition costs in check is a significant win. By combining careful channel management with creative that resonated, we helped a business in the exclusive art auction space grow into a broader market, bring in 20 percent new buyers, and build lasting momentum.
If you’d like to explore how this approach can work for your business, I’d be happy to share more.
Ready to transform your digital marketing strategy and see real results? Schedule a free consultation with Bluestone Digital today!
Read next Case Study: Building a Stronger Online Presence