Project Overview: Website Design for Cape Country Routes
Client: Cape Country Routes
Location: South Africa
Industry: Tourism and Hospitality
About Cape Country Routes
Founded in 1997, Cape Country Routes (CCR) is a network of independent hotels and country inns located along scenic travel routes between Cape Town and Port Elizabeth. The group focuses on offering travellers immersive South African experiences with a mix of adventure, culture, wildlife and genuine hospitality. Each member property is selected for its character, charm and romantic appeal, reflecting CCR’s core values.
CCR’s mission is to promote responsible tourism through its network of 4- and 5-star accommodations while supporting local communities and creating meaningful travel experiences.
Project Scope: Website Design
A modern business listing website to showcase unique destinations
Cape Country Routes came to us with a website that no longer met their needs. The site had issues with outdated visuals, confusing navigation and an interactive map that was difficult to use. It didn’t reflect the warmth, quality or character of their brand, and it wasn’t structured for today’s mobile users or search engines.
We rebuilt the website using WordPress and Elementor, creating a clean, functional business listing platform where each property has its own dedicated page. The new design captures the spirit of the routes while giving users a better way to explore accommodation, plan trips and interact with the map and contact details.
Their Goals:
- Refresh the visual identity to better reflect the brand
- Improve the usability of the site, especially the interactive map
- Make it easy for travellers to browse listings and plan trips
- Improve SEO structure and mobile responsiveness
- Create a user-friendly backend for ongoing updates
Key Features
- Built on WordPress with Elementor for easy content management
- Fully responsive layout that works across devices
- Redesigned interactive map to help users explore the routes
- Clean navigation with category-based property listings
- Individual listing pages with SEO-friendly formatting
- Improved page speed, accessibility and contact functionality
- A visual tone that reflects the warmth and character of CCR
