About the Customer
Matoya Fishing Lodge is located in Zambia’s Western Province, in the midst of Waterberry trees, some 600 kilometers from the capital city of Lusaka (Lukulu). The ‘Litoya’ tree, as it is known in Silozi, stands out among the grassy, wetland enclaves of the Barotse floodplains known as the Matoya. Matoya Fishing Lodge will provide you with all the comforts and elegance needed for a wonderful holiday, whether you are an avid angler or simply a nature lover.
The Problem
They had no social media strategy or presence and needed to build their community and improve brand awareness. During Covid and the travel restrictions, we had to promote the expeditions to locals in Zambia.
Our Solution
We developed a Social Media Strategy and defined the persona and aligned the content calendar accordingly. Creating their weekly content and effectively telling their story, incorporating functionality, making sure it was done at the right time and targeting the right audience online. We effectively targeted the local tiger fishing lovers and received an overwhelming response for bookings.
Results
- Fully Booked Accommodation until December 2021.
- Facebook total likes as of December 2021 – 6,516
- Average Instagram Reach – 6,933 organically
