Bluestone Digital | Boutique Digital Marketing Agency

Using SEO to Elevate Agri World to Number 1 on Google!

A case study - Using SEO to Elevate Agri World

Bluestone Digital was mandated to get our client Agri World on the first page of Google, thereby optimising their online presence and reach.

The Challenge

To achieve our mandate, we would have to

a) redesign the website,

b) complete On-Page SEO (Search Engine Optimisation) and

c) implement Google ads as well.

The real challenge here was that they faced such massive competition. They were newcomers to the Used Earthmoving Industry, and on Google, their offering yielded 4 450 000 search results!

The Solution


agri world usability

The website

We began by totally rebuilding the website and giving them an e-Commerce Solution using WordPress and Elementor Builder. To read more about the website build.

Implementing SEO

We then implemented on-page SEO and also ensured that the Schema Markup was correctly applied. We opted for the available products that we believed would give us optimum results – these being SEOPress, Pro(SEO) Plugin, WP Rocket and Imagify (an image optimiser) as the SEO plugin.

on page seo of agri world

It is essential to implement SEO as it is a vital component of any digital marketing strategy. It can help drive traffic, improve user experience, and increase brand credibility, all the while providing a cost-effective and sustainable way to generate leads and sales.

It is important to note some of the benefits of implementing SEO for any business. These are multiple and include: increased website traffic; a better user experience; more cost-effective marketing; Improved brand credibility; higher conversion rates and finally, it helps you to gain a competitive advantage over other businesses in your industry by improving your website’s visibility and attracting more customers.

Google Ads campaign

The final line of action was to apply an effective Google Adords campaign to drive traffic to the Agri World website and generate leads and sales. A Google Ads campaign can be an effective way to reach your target audience while providing a cost-effective and measurable marketing solution. 

Once again the benefits to any business are impressive and include:

  • increased website traffic;
  • targeted advertising;
  • more cost-effective marketing because you only pay when someone clicks on your ad;
  • more measurable results;
  • the flexibility of adjusting ad campaigns in real-time and finally, great brand exposure.

The outcome

Our mandate was not only reached but definitively surpassed. Today, not only is Agri World number 1 on Google organically for the keyword “Used Earthmoving Equipment” but we also make use of Google Paid ads, to ensure they are always on top and extend their reach on the net. For the search term “Used Trucks” they are also on the first page of Google, but a little lower down. 

Our client is extremely happy with the results and their clients often ask them how it is that every time they are on the internet all they see is Agri World ads coming up! They are still one of our most loyal clients as they have seen the value of what we do and won’t stop utilising our service offering.

Can you benefit from this?

If you can benefit by being Number 1 on Google ads then let us get you there. Remember that although it is possible to manage SEO and Google Ads in-house, there are several reasons why it is better to get a professional agency to handle these tasks…

Expertise – Bluestone Digital has great expertise and experience in optimising SEO and Google Ads, including knowledge of the latest trends, techniques, and best practices. This can help ensure that your campaigns always achieve maximum results.

Time-saving – SEO and Google Ads require a significant amount of time and effort, including keyword research, ad creation, and campaign monitoring. By outsourcing these tasks to a professional agency, you can free up your time to focus on other important aspects of your business.

More cost-effective – While hiring a professional agency may seem expensive, it can be more cost-effective in the long run. This is because professional agencies have the tools and expertise to optimise your campaigns for better results, which can ultimately lead to a higher ROI.

Access to resources – We have access to a wide range of resources, including industry-specific software, data analytics, and marketing tools. This can help ensure that your campaigns are effective and efficient. 

Scalability – As your business grows, your SEO and Google Ads campaigns will need to be scaled up accordingly. We have the resources and expertise to manage this scaling process, ensuring that your campaigns continue to perform well as your business expands.

In summary, working with a professional Agency can help ensure that your SEO and Google Ads campaigns are optimised for maximum results while saving you time and money in the long run. Bluestone Digital – Helping you generate leads in an affordable way!

Read next article: Unlock the Power of Paid Digital Marketing

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