CLIENT
Agri World
INDUSTRY
Earthmoving Equipment
LOCATION
Cape Town
SERVICES
SEO - Web Design
TIMEFRAME
6 months
#1
on Google for core buyer search terms (was page 4)
+214%
growth in organic search traffic
3X
more monthly enquiries from the website
6 mo
to first-page dominance
IN SHORT
Agri World, a specialist agricultural supplier, was effectively invisible in search – buried on page four for the terms its buyers were typing every day. Through a technical SEO overhaul and a restructured, content-rich website, Bluestone lifted them to #1 on Google within six months, growing organic traffic by 214% and tripling monthly enquiries.
THE CHALLENGE
Great products, but nobody could find them.
Agri World had a strong catalogue and a loyal base of repeat buyers — but almost no new business was coming through the website. Their pages were thin, slow to load on mobile, and built around internal product names rather than the words customers actually searched for. The result: they sat on page four of Google for their most valuable terms, where virtually no one looks.
Page 4
average Google ranking
∼ 12
enquiries per month
6.4s
mobile load time
THE APPROACH
We ran it through the Foundation Method.
Every Bluestone project follows the same three stages – Agri World was no exception.
STEP 01
Ground
We researched what Agri World’s buyers were actually searching for, audited the site’s technical health, and pinpointed the real blockers: thin pages, slow mobile speed, and no keyword targeting.
STEP 02
Build
We restructured the site architecture, rewrote category and product pages around genuine search demand, fixed page speed and mobile layout, and added the structured data search engines rely on.
STEP 03
Grow
We tracked rankings weekly, expanded the content around the terms gaining traction, strengthened internal linking, and reported enquiries back in plain numbers month on month.
THE RESULTS
From page four to first place.
Before vs after - 6 months
#1
Top of Google for the supplier’s highest-value buyer terms, up from page four.
+214%
Organic traffic more than tripled over the six-month engagement.
3x
Monthly enquiries grew from around 12 to 38 a month.
1.9s
Mobile load time, down from 6.4 seconds — a faster, smoother experience.
IN THEIR WORDS
We went from barely showing up online to being the first name customers see. The change in enquiries has been night and day.”
Paul van der Merwe – Owner, Agri World
THE PROOF
Where they landed
Illustrative representation of ranking position — replace with a real dated screenshot for the live page.
SERVICES APPLIED
What went into this project
YOUR TURN
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