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How to create an engaging Social Media Strategy in 5 steps

Social media is a great way to connect with your target audience and one of the best ways to increase your reach. But if you want to make sure you’re getting the most out of social media for your business, you’ll need a solid strategy in place before you start posting. Here’s how to build an engaging social media strategy in five steps.

1.  Your social media strategy starts with your business objectives

Before you set up your social media strategy, take a minute to think about your business objectives.

  • What are you trying to accomplish?
  • How can you measure success?

You can decide how many social media profiles you need based on your business objectives, audience, and budget. Once you have a clear picture of your business objectives and what you think social media can help you do, you need to muster up a strategy. Again, don’t worry about looks and status. All you need to ensure your content is top-notch and at the top of the pile for all your social media competitors is a solid strategy in place. 

The solution: a solid social media strategy

The first step in building a solid strategy is to figure out what your target audience is looking for through search, social, and influencer channels, as well as what you’re currently missing out on by not looking into them. The sooner you know what your target audience is looking for and how to compete for it, the easier your strategy will be to implement. In addition, if you can schedule media time to match the gaps in your strategy, it will make the job of posting at lightning speed a whole lot easier.

 

So how do you find your target audience?

To start, you need to figure out what channels your target audience targets. It can be relatively easy for a brand to reach a massive audience if it’s already ranking highly organically through traditional marketing approaches. This means that even if your brand is not a natural fit for social media, you have many opportunities. Social channels for specific demographics. 

Followers

Facebook – 2.89 billion active users every month LinkedIn now has nearly 740 million members with more than 55 million registered companies in the second quarter of 2021. Of those LinkedIn users who often use the platform, 40 percent have daily access to it, and they interact over 1,000 billion times a month. Instagram is one of the world’s most popular social networks, with approximately one billion monthly active users. 

2. Know your target audience and how they’ll interact with you on social media

Your purpose on social media should align with the goal of your business. If you’re a business-to-consumer company, then you’re likely to be interacting with your audience on social media. If you’re a business-to-business company, then you’re likely to be interacting with other businesses on social media.

If you’re a business-to-business company interacting with other businesses, then you’ll probably want to keep that interaction focused on your industry and locations. On the other hand, if you’re a business-to-consumer brand interacting with potential customers, hey, all bets are off! Your purpose on social media should probably align with the goal of your business.

Your social media discussion topics should are relevant to your business, and your climate of surrounding events should be consistent and natural. Your posts need to inspire, educate and entertain your target audience effectively. Whether it’s a short- or long-form post, write something interesting that your company could be involved in. Again, this marketing strategy will leave readers interested enough to click through to your website. Ask for comments. Comments, hopefully, insightful and full of insight, might lead to sharing the post and making it more shareable. Follow-up with your social audience. Once your post goes live, monitoring it to ensure it performs well and does so consistently is vital.

Social media is more of a marathon than a sprint, so investing the time and energy on a post you’re hoping will go viral won’t get you the results you’re hoping for. But if you lean heavily on social media for your business goals, a solid strategy should always be built out to maximize your user engagement, learnings, and return.

Successful tips on social media

You can have more than one issue, so you don’t get the same content bored to your audience. Next, check out the profiles of competitors for an idea of the type of content they share. Please remember that in the previous step, your content type should match the customers you devised.

3. Determine the type of content that will engage your target audience

Content marketing is a great way to build a loyal audience and drive traffic to your website, and it’s highly effective when you know what type of content will engage your target audience.

The first step to creating the right kind of content is to figure out what your target audience wants, and the best way to do that is to ask them what they want. When it comes to social media, your content can’t be about yourself. You have to clearly define your audience and how they want to interact with you and your brand.

The goal is to show your audience a positive, distinctive side of your business that you never showed in your social media activities. The problem is, people don’t remember you just by your company, nor do they remember your business in the way that you remember them, so you need to create a story with your account.

Have you ever gone on a marketing campaign and realized you weren’t telling your own story? Your live posts, comments, and hashtags weren’t helping your marketing efforts, and they might not have reached your audience at all. Social media works, but providing a unique point of view is a skill that takes years to master.

Instead of just giving your general advice about blogging on social media, sharpen your skills to become an expert in showcasing your business in the most appealing way possible. This will allow you to create content that engages your audience, benefits your brand, and builds your reach — all while keeping you focused on delivering the kind of content they want to see.

4. Choose the proper social media channels for your business objectives

It’s essential to choose the right social media channels for your business objectives. For example, if you’re a business-to-consumer brand, you might want to focus on Facebook, TikTok and Instagram.

On the other hand, if you’re a business-to-business brand, LinkedIn might be a better option. It can be challenging to determine which platforms are best for your brand and your marketing goals, with so many choices out there. That’s why it’s important to identify your brand needs ahead of time and create a specific strategy that will help you achieve those goals.

Industry Comparisons

If you’re a small business or local business marketer, keeping up to date with your local competitors can help you understand where your business stands compared to your competitors and answer any questions you may have. This can also inform the types of content you should create versus what you should be scaling.

Compare and contrast

Once you have determined your main industry competitors and what you’re trying to improve upon, it’s important to go through a few different comparisons and contrast types to hone in on what you need to focus on for your particular business. For example, some local businesses may be interested in running parties and events, while others may be more inclined to host happy hours and Q&A sessions. These examples can help you hone into what types of content you need to create to continue increasing your reach and improving your local SEO.

5. Monitor and analyze your results to improve over time

The best way to improve your blog’s performance is to monitor and analyze your results over time to figure out what works and what doesn’t. For example, it’s a common practice to add Google analytics to your blog, which will show you how many people are visiting your blog and what they’re doing while there. But if you’re only interested in posting on social media, you’ll miss out on some great insights about what people are interested in and doing. So instead, consider downloading an app like SocialPilot to analyze your social media performance.

It can be recruiting; it can be guest blogging; it can be national or global marketing; it can be exposing your products to new clients. Whatever you have in mind, make sure you have it mapped out before you start. You can even use a tool like Ubersuggest to help you develop a social media strategy, but remember to keep it friendly and inclusive.

If you’re a woman-owned small business and want to target a specific topic, you may want to look at the list of female-owned companies or the hashtag for your niche in social media analytics. After covering your content marketing needs, it’s time to set up your social media page.

There are many different options to choose from, but generally speaking, you should establish three main sections on your site: Headline as the primary headline for your post is the main content that will grab your reader’s attention. Your primary caption will depend on the primary caption for your post, but generally speaking, it should be something that lets your reader know what the post is about.

Your subheadline is your second most important content tag. It makes your content more readable. And finally, your tagline is what your audience will see when they begin to scroll down your page. Social media posts usually have a lot more visual content than other posts, which means you need to think about providing visuals as well.

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