Bluestone Digital | Boutique Digital Marketing Agency

How To Use Google Ads To Boost Sales

Using Google Ads, formerly known as Google Adwords, with a clear plan and goal can help your business reach more clients and expand its online presence.

Running an online business is no laughing matter, especially when you’re up against behemoths like Amazon, who have an inexhaustible marketing budget. The fight to the top of Google’s first page of search results is fierce. Even with superb SEO, getting to the front page can take months or even a year.

This is where pay-per-click (PPC) advertising (Google Ads) comes in.

Google As a paid advertising service provided by Google that allows businesses to place advertisements on Google’s search result pages. Ads frequently show at the top or bottom of Google’s search results pages (SERPs) (search engine result pages).

It’s exceedingly improbable that a first-time visitor to your website will make a purchase. Making and maintaining a trusting relationship with your customer is particularly important for online sales. As a result, there might be a variety of reasons for a company to use AdWords.

For example:

  • Increasing sales
  • Email subscriptions
  • Generating Leads
  • Increasing brand recognition and recall value

While it is completely OK to have many objectives, keep in mind that you will need to run separate campaigns to fulfil each one. Aside from determining your goal, creating a landing page is another crucial requirement for advertising on AdWords.

Your AdWords campaign’s success hinges on the quality of your landing page. A well-designed and optimized landing page will assist in the conversion of visitors into leads or even customers, allowing you to track your progress.

Know Google Analytics to measure your Google Ads Effectiveness

For local businesses, Google Analytics is like the dress that you wear at the cuff of a fine suit. It comes with the privileges of impeccable tracking through their interface; no customization is required. If you are unsure of how to set up your account, take a tour of Google’s website and watch their video tutorial. There are various videos one can search for on YouTube that will assist.

Google Analytics is a website traffic analysis tool that delivers real-time information and analysis of website user activity. Google Analytics allows website owners to track and analyze their visitors in order to evaluate and improve their site’s performance.

A Google Analytics metric is a piece of data that shows you how well a particular area of your business performed over a period of time.

While there are dozens of indicators you can track in Google Analytics, here are a few examples:

  • Sessions: Count the number of people who have visited your website.
  • Users: Counts the number of people who have visited your website for the first time.
  • Pageviews: The total number of times your website’s pages have been viewed.
  • Average time on page: The amount of time users spend on your website (on average).
  • Bounce rate: The percentage of visitors that leave your website without taking any further action is known as the bounce rate.
  • Users enter your website through several entrance points (e.g., your homepage, pricing page, etc.).
  • Exit rate: The percentage of visitors who exit your website after viewing specified pages.

These metrics can then be combined with dimensions to show more detailed information about your company’s success.

Making money and marketing a business to potential customers relies on two key things. Some people rely on leads (conversions, people coming through to ask questions or fill out forms) and other people on sales-related leads (online leads, people buying online and then either sending the purchase online or saying they’ll buy it from you).

The truth is, if your business is simply trying to make money and not trying to grow a business with something beyond free leads and online sales, then advertising is probably a good thing. However, there’s a different mindset among those who try to grow and expand their business through advertising versus those who use it simply to drive leads straight to the bottom of their funnel/citation pages.

Google Ads work best when used in conjunction with other online marketing channels.

You need to have an SEO strategy in place to get traffic from organic search. You need to have an online landing page strategy in place to get traffic from Google Adwords. You need to have an email list in place so that you can email people who are interested in your product.

All of these use cases depend on you having a website (e.g. a blog, an FAQs page, an in-house resource, etc.) that people will actually want to reach out to.

You need someone to help you with these marketing activities!

If your primary involvement with Google Ads is advertising to potential customers and clicking ‘conversion’ on the side of the ads, you’re probably running into some problems.

Common problems with Google Ads include:

  • Good Search Terms Aren’t Being Turned Into Keywords. Keywords are the lifeblood of Google Advertisements: they define which searches your ads will appear in, and thus who will see them.
  • Negative Keywords Aren’t Added Frequently. You’ve come to the right place if you’re not familiar with negative keywords. Negative keywords are just the opposite of positive keywords. Keywords inform Google and Bing about the search terms we wish to appear for. Negative keywords inform Google and Bing about the things we don’t want to be found for.
  • Ad Groups That Are Overburdened. When I look at an underperforming Google Ads account, one of the most typical concerns I encounter is too many keywords per ad group.

When it comes to attracting new consumers for small businesses, Google AdWords is an exceptionally strong tool. However, if not used properly, the platform can end up costing you real advertising money while providing a poor return on investment.

Read next article:  Common Digital Marketing Mistakes and How to avoid them 

Leave a Comment

Your email address will not be published. Required fields are marked *