Bluestone Digital | Boutique Digital Marketing Agency

Major Algorithm Update from Google E-A-T to E-E-A-T: What You Need to Know

Major Algorithm Update affecting SEO

Google is always on a mission to give users the most bang for their search buck. They tweak their algorithms more than a DJ at a rave to provide better results. Recently, they unveiled the E-A-T update, boosting content that shows expertise, authoritativeness, and trustworthiness. But wait, there’s more! Google’s now all about E-E-A-T. What does that mean for site owners? This article spills the tea on how to stay visible on Google’s SERPs.

Table of Contents

What Is E-A-T?

Hold up! Before we go all-in on the E-E-A-T update, we’ve got to break down what E-A-T even is. Brace yourself for some jargon: E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s Google’s way of judging whether your content is legit. Google gives mad props to sites that have high E-A-T, especially when it comes to heavy-duty topics like health, finance, and news. So get ready to learn how to impress Google with your E-A-T game!

What is E-E-A-T?

Now, get this: E-E-A-T isn’t just about expertise, authoritativeness, and trustworthiness anymore. It’s got a new player in town: the expertise of the content creator. That’s right, Google’s latest update is all about putting the spotlight on the content and the person or org behind it. So, buckle up and prepare to bring your A-game by providing top-notch content and showing off your expertise. Because in this new world of E-E-A-T, only the best will reign supreme on Google’s search results throne.

Why did Google make the shift from E-A-T to E-E-A-T?

Google’s always been about that accuracy and trust game regarding search results. And now, they’re taking things up a notch with the whole E-E-A-T shebang. The goal? To make search results so damn trustworthy, you’ll never need to double-check them again. And how do they plan to do that? By throwing some major love to the content creators and their expertise. So, if you want to be on Google’s good side, you better bring your A-game and show them what you’re made of.

How will E-E-A-T affect website rankings?

Here’s the tea: the E-E-A-T update will cause some serious ranking ruckus. If your website has that sweet combo of expertise, authoritativeness, and trustworthiness, then you’re in for a treat, baby. Your rankings are going to skyrocket faster than a rocket ship to Mars. But, if you don’t measure up to these high standards, you’re in for a rude awakening. Your rankings could plummet faster than a lead balloon. So, buckle up and get ready to show Google what you’re made of.

How to optimise your website for E-E-A-T?

Listen up, and if you want to win big in this E-E-A-T game, you must step up your content creation game. And that means only one thing: high-quality content that screams, “I’m an expert in this field!” But that’s not all, folks. You’ve also got to ensure your website’s trustworthy and authoritative, which means showing off your organisational details like contact info, physical address, and customer reviews. Because if you want to play with the big dogs on Google’s SERPs, you’ve got to act like one.

How to build E-E-A-T for your website?

Listen up because I’m about to drop some major knowledge bombs on building that E-E-A-T for your website. But first, you must establish yourself or your organisation as the cream of the crop, the top dog, and the thought leader of your field. And how do you do that, you ask? Creating high-quality content, publishing bomb research studies, speaking at industry conferences, and engaging with your audience on social media like a boss. But that’s not all, oh no. You also have to get those sweet endorsements from other experts in your field because, let’s face it, it’s all about who you know. So, get out there and start building up that reputation.

Want to make sure your website meets Google’s E-E-A-T standards?

There are several ways to measure your website’s E-E-A-T and ensure that it meets the required standards:

  1. Conduct an E-A-T audit: Conducting an E-A-T audit is the first step in assessing your website’s E-E-A-T. This audit should evaluate your website’s content and creators’ expertise, authoritativeness, and trustworthiness. Additionally, it should assess your website’s security and privacy policies, customer support, and overall user experience.
  2. Analyse your website’s content: Analysing your website’s content is another way to measure your E-E-A-T. Ensure that your content is accurate, well-researched, and well-written. Furthermore, include author bios that demonstrate the expertise of the content creators.
  3. Check your website’s backlink profile: Backlinks from high-quality and trustworthy websites can significantly improve your E-E-A-T. Therefore, check your website’s backlink profile to ensure it contains links from reputable websites.
  4. Monitor your website’s online reputation: Your website’s online reputation can also affect your E-E-A-T. As a result, regularly check customer reviews and respond promptly to negative feedback.
  5. Use Google Analytics: Google Analytics provides valuable insights into your website’s performance, including bounce rate, session duration, and pageviews. You can use this data to identify areas where your website’s E-E-A-T can be improved.

By measuring your website’s E-E-A-T, you can identify areas where you need to improve and ensure that your website meets Google’s E-E-A-T standards. This, in turn, will enhance your website’s search rankings and visibility on Google’s search engine results pages.

Want to make a splash with your website? Try these strategies to recover from a drop in E-E-A-T:

  1. Conduct an E-A-T audit. You can’t fix what you don’t know is broken. Conducting an E-A-T audit can help you identify areas where you need to improve your website’s E-E-A-T.
  2. Improve your content quality Low-quality or outdated content can sink your E-E-A-T. To recover, you should update existing content, remove low-quality content, and create new high-quality content that showcases your expertise.
  3. Build high-quality backlinks. Backlinks from authoritative and trustworthy websites can be a game-changer for your E-E-A-T. You can build high-quality backlinks by creating valuable content and contacting reputable websites for link-building opportunities.
  4. Enhance your website’s security and privacy policies. If your website is not secure, visitors will not trust it. Implement HTTPS, add security certificates, and provide clear privacy policies to improve your E-E-A-T.
  5. Engage with your audience. Engaging with your audience can demonstrate your website’s expertise, authoritativeness, and trustworthiness. Respond to comments, answer questions, and provide helpful resources to establish credibility.

By following these strategies, you can recover from a drop in E-E-A-T and boost your website’s search rankings and visibility on Google’s search engine results pages.


In conclusion, E-E-A-T is a crucial factor in Google’s search algorithms, and ensuring that your website meets its standards is essential. Measuring your website’s E-E-A-T, improving your content quality, building high-quality backlinks, enhancing your website’s security and privacy policies, and engaging with your audience are all effective strategies for strengthening your E-E-A-T.

E-E-A-T stands for Expertise, Authoritativeness, Trustworthiness, and the E stands for "excellent".

E-E-A-T is essential for SEO because Google considers it a crucial factor in its search algorithms. As a result, websites that meet Google's E-E-A-T standards are more likely to rank higher on search engine results pages.

No, a drop in E-E-A-T is not permanent. However, following the strategies mentioned in this article, you can recover from a decline in E-E-A-T and improve your website's search rankings and visibility.

Conducting an E-A-T audit periodically to ensure that your website meets Google's E-E-A-T standards is recommended.

You can improve your website's engagement with the audience by responding to comments, answering questions, providing helpful resources, and creating interactive content.

Leave a Comment

Your email address will not be published. Required fields are marked *