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Tips for Optimizing your website for better Ad Performance

Website Optimization

Website optimization is one of the most important steps to improve your ad performance. By tweaking your website with small changes to your website, you can increase the number of clicks and impressions your ads receive, which will help you reach your target customers more efficiently. This article provides 9 tips that will help you optimize your website for better ad performance.

1. Using Keywords and Phrases

Keywords and phrases are the words and phrases people search for when they want to find a business online. For example, if you sell cakes at baby showers, your keyword might be “cake.” Use your keywords and key phrases on your website so that people searching on Google, Bing, or other search engines can find you quickly.

2. Colour Psychology of the Website

Colour psychology studies how colours can affect people’s emotions, behaviours and perceptions. When designing a website or ad campaign, it’s essential to think about which colours are available to you and how you can use them to your advantage. Which colours will attract potential customers? Which ones are likely to please current clients? There are many questions that colour psychology can help you answer if you give it the chance to shine!

3. Website Visibility

Search engine optimization (SEO) is the process of making your website better so that it ranks higher in search results. SEO is considered by many to be an essential component of online marketing because search engines are one of the most used interfaces to the Internet, and most users do not browse beyond the first page of search results.

To ensure that your website receives hundreds, if not thousands, of daily visitors, you need to be familiar with SEO techniques. And you should have an SEO checklist (or a few) that helps you identify areas of improvement and weakness in your site and ways to improve it. When it comes to organic growth, SEO is crucial. Many marketers consider SEO the most critical aspect of digital marketing.

4. Content Marketing

Content marketing builds a positive reputation for you and your company. Your blog provides a platform to publish content regularly without overwhelming readers with too much information all at once. Consider posting more than once a week if you have the resources. This can improve user engagement and lead to more significant ROI than simply publishing weekly or monthly. Furthermore, it’s essential to create unique titles for each blog post and use titles that are clear about what to expect.

5. Website Accessibility

Consider making your website more accessible to a more diverse audience. This will be useful for gaining new clients and customers, and it will give you a great way to demonstrate your forward-thinking expertise in your industry. If a consumer uses a screen-reading software or can’t use certain features (depending on the disability), the website should still be functional.

  •  Best practices include:
  • Resizable text
  • Descriptions for visuals
  • Utilizing screen reader capabilities like ARIA to make content accessible
  • Unique page titles
  • And transcripts for video content

6. Website Speed

Website speed is a ranking factor. Research suggests that more than half of your site’s visitors will leave if it takes longer than 3 seconds to load. Download time affects your bounce rate and the download speed of your search engine result pages (SERPS). If your site visits are slow, check the speed and do something to solve this problem. Website speed matters because people don’t have time to wait around on websites.

7. Website Responsiveness.

A responsive web design is beneficial to businesses because it can improve conversion rates and customer retention rates. 55% of global online traffic comes from mobile devices as of today. A responsive design makes the user experience smooth across devices, which is crucial because it allows users to access their website from any device seamlessly.

8. Define your KPIs.

While advertisers may not have the fine-grained control over their ad spend available to them as they would like, they can still work to define their own set of key performance indicators (KPIs). One can do this by using your sales team to develop a specific list of metrics that matter to you most.

9. Website Security

Security is one of the most important—and yet, most overlooked—topics for innovation. It’s important to understand that hackers steal and alter data, change the appearance of your website, redirect traffic away from your site, steal your computer’s resources or system, and intrude on your privacy.


There’s so much that goes into a good website: design, functionality, usability and marketing. Bluestone Digital can help you with all of those things! We’ve got over 20 years of experience in making websites that work — not just look pretty. And we offer Search Engine Optimization (SEO) as part of an overall strategy. Contact us today for more information.

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