Project Overview: Bringing a Leading Property Finance Firm into the Digital Age
Client: Anli Propfin
Location: South Africa
Industry: Property Finance
About AnliPropFin
Anli Property Finance (Pty) Ltd — trading as Anli PropFin — is a South African property finance specialist dedicated to making the home loan and property funding process simpler, faster, and more accessible for everyday South Africans.
Founded by a team with deep roots in the South African property and financial services industry, Anli PropFin acts as a trusted intermediary between buyers and banks — navigating the complexities of bond applications, credit assessments, and lender negotiations on behalf of their clients. Their service is free to the buyer, as they are remunerated by the financial institutions they work with.
Operating across South Africa, Anli PropFin serves a diverse client base including first-time homebuyers, seasoned property investors, and business owners seeking commercial property finance. Their commitment to personal service and transparent advice sets them apart in a sector where clients often feel overwhelmed and underserved.
Project Scope: New Website Design
Bringing a Leading Property Finance Firm Online for the First Time
Anli Property Finance (Pty) Ltd is a South African property finance specialist, helping individuals and investors navigate home loans, bond origination, and commercial property funding. Despite a strong track record and growing client base, the business had no digital presence — operating entirely through referrals and word of mouth, with no website to speak to prospects, build credibility, or generate new enquiries online.
Anli PropFin approached Bluestone Digital to build their very first professional website from scratch — one that would establish their brand in the digital space, clearly communicate their services, and begin generating qualified leads through organic search.
Our brief was clear: create a website that works as hard as the Anli team does — one that instils confidence from the first click, guides visitors toward action, and ranks well for high-intent property finance searches across South Africa.
Their Goals:
- Make it easy for customers to browse and to apply
- Improve SEO structure and mobile responsiveness
- Create a user-friendly backend for ongoing updates
Key Features
- New website build (WordPress)
- UX strategy & wireframing
- Copywriting
- On-page SEO optimisation
- Mobile-first responsive design
- Lead capture & CTA development
