Ratel 4x4 – Digital Marketing Growth Snapshot
When Ratel 4×4 began its digital marketing journey in 2023, the focus was clear: build awareness, gather real data, and create a system that converts. We started with Google Ads to build a foundational understanding of the market, what keywords worked, who was clicking, and what messaging resonated. Once the data was solid, we shifted budget and focus toward Facebook, where the real sweet spot emerged.
Key Outcomes
Google Ads (Search + Performance Max)
- Total Impressions: 294,776
- Total Clicks: 9,319
- Total Leads: 571.5
- Google Search had a CTR of 6.10%
- Performance Max CTR of 2.26%
- CPC: R1.42
- CPL: R28.78
Google Ads served as the testing ground. We identified high-performing keywords like:
“ratel 4×4” – 66 clicks, 51.16% CTR
“bosbumper” – 23 clicks, 95.83% CTR
“bumpers” – 86 clicks, 8.57% CTR
4 x 4 Steel bumpers 8.06%
This early-stage data laid the groundwork for Facebook campaign structure and creative direction.
Facebook Results
- Impressions: 2,062,840
- Clicks: 20,789
- Leads: 805
- Click-Through Rate
- (CTR): 1.01%
- Cost Per Click (CPC): R1.62
- Cost Per Lead (CPL): R41.77
By the time we leaned into Facebook, we weren’t guessing. We used proven keywords and audience data from Google to guide our targeting. The result? Scaled reach, strong lead volume, and efficient cost per click.
Website Performance as at April 2025
Users: 7,016
New Users: 6,602
Engagement Rate: 45.72%
Site traffic spiked in April, one of the highest monthly performances to date, confirming that both ad platforms were effectively driving interest and action.
Campaign Strategy in Action
Phase 1: Google Ads
Objective: Identify high-intent search terms, test messaging, gather conversion data.Phase 2: Facebook Ads
Strategy: Use what worked, top-performing keywords and phrasing, to drive engagement and scale lead generation.
This methodical handover from search to social ensured we weren’t starting from scratch on Facebook. Instead, we hit the ground running with precise, validated targeting.
Total Campaign Results
Implemented Solutions
Total 2025 Campaign Results (Jan–Apr)
Impressions: 2,357,616
Clicks: 30,108
Leads: 1,376.5
Average CPL: R36.28
The campaign held its momentum to the very end. April’s numbers confirm that Ratel 4 x4 had built a well-oiled digital engine, one that continued performing consistently without drop-off.
This wasn’t just a collection of ads. It was a data-led, stepwise strategy that started with insight and ended with impact. Ratel 4 x 4 is now equipped with a clear sense of what works, a responsive audience, and a digital footprint that converts. Whether scaling further or reactivating later, the groundwork is set.
Client Testimonial
The client expressed immense satisfaction with Bluestone Digital’s commitment and the palpable effectiveness of the campaigns, encouraging the team to continue their exceptional work.
Insights and Lessons
The experience reinforced that consistent effort and a long-term perspective are vital for digital marketing success. For Google Ads, an “always-on” strategy is essential, while Facebook ads require a well-defined target audience to prevent the platform from yielding irrelevant leads.
