Aspire Art is a leading art auction house, with a calibre of work and a collector audience that deserve a social presence to match. The challenge with art on social is to let the work breathe: to feel like a gallery wall, not a noisy feed, while still driving registrations, valuations and sale attendance.

We handled content and management end to end. A refined, editorial look that puts each piece centre stage, a steady rhythm around previews and sales, and captions that give collectors context and a reason to act. The feed became a destination in its own right, as considered as the auctions themselves.