Bluestone Digital | Boutique Digital Marketing Agency

Predicted Website Design Trends for 2022

Technology is constantly changing, and with it, the way we interact with websites changes too. With that in mind, here are the top website design trends for 2022 that will help you build a more engaging and valuable website.

We take you through Predicted Trends for 2022


1.    Dynamic Content – websites that display different content for various users.

Dynamic content is when websites can change the information they display based on the user accessing the site. As an example, if the user is logged in to Facebook, the site may show different information or advertisements based on their age or interests. Black and white. Simplicity. Your visitors know what they want. The web needs fewer features yet provides more functionality.

Research indicates that people abandon sites that have too much information at the top. Mobile goes big. Mobile layouts push desktop layouts to a much smaller size. Always meet the user where they are, and build for the bigger screen. User experience is essential. Have a modern design element where users can easily share their thoughts.

2.    Chat Bots

Chatbots are increasingly being used for customer service, but they can do so much more. They’re not just limited to simple questions about products. Shopping is one of the primary use cases for chatbots. Whether you’re looking for a new pair of shoes or trying to find out if that jacket would look good on you, you can easily shop on-demand with a chatbot.

Businesses should build chatbots that can anticipate customers’ needs, answer questions with relevant information, and remove the friction of customer support interactions.

Chatbots are an efficient way for businesses to connect with customers. They can reduce or even eliminate the need for phone calls or online chats, allowing companies to focus on what is important, running their business, without worrying about interacting with customers directly.

3.   Voice Search Optimisation

Voice search is the biggest trend in search right now. Since the inspection of smartphones. Voice search allows users to perform searches using a range of voice commands. Each of these queries. The key to doing this is taking a targeted keyword list and dividing it into small, specific ‘types’ such as ‘transactional’ or ‘citation’.

“Are there any nearby restaurants?”

“Is there any traffic on the road?”

“What movies are playing nearby?”

These are just three examples of how voice searches can be used daily. Voice assistants offer more than just convenience; they also help users connect to people and places via the internet, making it easier for them to do their daily needs. Whether it’s finding directions or buying products, these features are useful and helpful.

4.   White Space – Simplicity and minimalism

White space in design is an essential part of any design. The blank areas in between the design elements are referred to as whitespace (or negative space). It creates a feeling of spaciousness and equilibrium on any page or screen. It refers to the space between lines or columns of text and the space surrounding each of the visuals and the page margins. White space around a basic image allows it to breathe so it doesn’t appear crowded, emphasising the image and text.

5.    Dark Mode

I’ve been a fan of Dark Mode since it first appeared on my iPhone. It’s a feature that’s become even more useful now that I’ve got a new MacBook as it means I don’t have to squint as much as I used to when using my computer at night. Dark Mode gives your screensaver a soft, bluish tint and gives pages more contrast, making them pop. However, there’s one little trick that’s inexplicably helping my calendar page show up on my iPhone.

Dark mode is achieved by starting with a completely black background and then overlaying dark graphics with the possibility of a spot colour. Dark interfaces are complemented with bright accent pieces and easy-to-read typography to ensure that the design is readable. This is what makes these dark mode designs so pleasant – and presumably why they are trendy. Web designs in dark mode are not only ultra-modern, but they’re also easy on the eyes and make colours and design components pop.

6.   Dynamic Scrolling

The term “dynamic scrolling” (sometimes known as “single-page scrolling”) refers to the fact that all of your featured content is contained on a single page (as opposed to websites where users have to click to access another main pillar page).

Dynamic scrolling, especially when combined with parallax scrolling, is an excellent method to tell a story on your website (where the background moves slower than the foreground). It also reduces the friction that your users may experience while browsing your website. In addition, this scrolling achieves an inhuman scrolling effect that’s perfect for more advanced techniques and requires far less effort on the user’s end.


7.   Faster Page load time

Don’t you find it frustrating when you visit a website, and it takes forever to load?  Well, you are one of many. A website should load within 2 to 5 seconds. When it comes to the performance of your website, page speed is crucial. However, you may find it impossible to improve until you understand how this statistic works — and, more precisely, the elements that drive it. Your web pages must load swiftly and smoothly to reduce bounce rates and boost visitor engagement.

A site that is optimised for speed improves the user experience (UX) but can also help you rank higher in search engines. If your pages don’t load in a few seconds, users are more likely to abandon your site. Additionally, slow-loading web pages might hinder your potential to generate engagement and conversions. Page speed is also important for Search Engine Optimisation (SEO). When determining how to rank web pages, Google considers a wide range of factors.

For both desktop and mobile searches, speed is a key ranking factor.

How do you speed up your website? Below are some tips:

  • Minimise HTTP requests
  •  Minify and combine files
  • Use asynchronous loading for CSS and JavaScript files
  • Defer JavaScript loading
  • Minimise time to first byte
  • Reduce server response time
  • Choose the right hosting option for your needs
  • Run a compression audit
  • Enable compression
  • Enable browser caching
  • Reduce image sizes
  • Use a Content Delivery Network
  • Optimise CSS delivery
  • Host videos on other platforms like YouTube and Vimeo
  • Reduce Redirects
  • Eliminate unnecessary Plugins

8.   Interactive Content

Interactive content is in high demand among consumers. As a result, users are drawn to websites that contain tasteful, relevant, and valuable interactive material, whether it’s a quiz, a poll, an online calculator, or any number of other tools.

Interaction design is the art of crafting interfaces that engage users and provide value. Build interactive content into your site’s architecture, starting with an attention-grabbing call-to-action. You want to delight users with content that makes them smile, promotes interactions that help people learn and think, and builds stronger connections with shoppers.

9.   Local SEO

A local SEO strategy can help businesses increase customer traffic and reach outside their immediate area while building the brand locally, like a small business with a big impact.

Business owners can benefit from local SEO by increasing their online visibility and hopefully leading to more customers through the doors. Search engine algorithms are becoming smarter, so businesses have to work harder to increase traffic through search engines.

What do you think? What do you think would be hot? Hey, leave your comments below! 

Read our next article on Google Ads to boost sales

Leave a Comment

Your email address will not be published. Required fields are marked *