Your website is the face of your business. It’s the first impression customers have and a window into your business. If you want your customers to return to your website for more, updating your site often with new features and graphics will keep them coming back for more.
To provide your customers with a pleasant shopping experience, you need to use an appealing interface. In this post, we’re going to discuss some of the latest trends so that you can be ahead of the game in 2021.
The Latest Website Design Trends for 2021
Bold and Unusual typography in website designs.
Bold and unusual typography is a popular trend in the industry. Many are currently using this approach, from the most famous companies like Apple and McDonald’s to the smallest companies. This trend has helped a lot of brands to stand out from their competitors. Some other companies like Nike use this approach successfully too.
How does your type choice lead users from one part of your website to the other? Typography is an important part of an element of your brand. It’s how you draw attention across multiple dimensions, such as layout and font size. Although font sizes and designs are often used to indicate text content, subtle typography choices can also suggest the tone of your brand. When setting up your brand, make sure you have considered a range of typography options. For example, choosing serif over sans-serif faces could convey a more professional and serious image. Or perhaps a fun animated splash page will attract customers to your online store. In addition, a responsive font that works across browsers and platforms is a great way to attract users. The advantage of a responsive typeface is that it will work well on various devices, not just desktop computers but mobile too.
Many websites have a very long list of menu options. Long menus can be a real problem for users. They can be difficult to navigate and take up valuable screen real estate. They can also make the page look cluttered and messy. Hamburger menus are convenient for keeping your menu organized while making it more straightforward for customers to find what they need.
User experience is the total sum of all the elements that a customer encounters while using your product or service. The best user experience is a distraction-free one. For example, hamburger menus are an effective tool to reduce visual noise and make navigation easier so customers find what they are looking for faster.
Rounded, colourful images brand your business. These work-of-art images are eye-catching and tell a story. Often used as a hero image, they’re also used as loading images, background images that create your company’s ambience, or even as icons that drive website visitors down a path.
Large images are often placed in backgrounds, which can be distracting. Ensure they are also suitable for the size of your site and optimized for good performance on all devices.
Web traffic comes from all over the world — and they’re on a lot of different devices. So you have to communicate your brand across many platforms: make sure your messages are easy to see, even if they’re on all kinds of different devices.
Recently, I came across a website that had an advertisement with an embedded video. The video had the tagline “Videos in the Background”. I couldn’t help wondering what they meant by that. So I did a little research and found out that companies are using videos in the background to promote their products and services. In particular, this group of businesses use videos in the background to sell their products. The shorter and more concise the video, the better. That way, your visitor isn’t overwhelmed and can get the info they need in the shortest amount of time.
If a customer has time to read through a long, boring article, they probably don’t have the time to read your entire website. Instead, utilize a video that provides relevant information and is highly engaging to gain their attention. Videos are processed 60,000 times faster than written text and can be an invaluable tool in communicating your message.
Floating Elements, Layers and Shadows as part of Website Design
Floating Elements, Layers and Shadows: The difference between good and bad is all in execution. A good designer will use layout to create the right balance between clean graphics and graphical elements while minimizing visual clutter and distraction.
That new 3D-design trend in web design has taken the world by storm. But if you’re going to use it, don’t get too carried away and try too hard with it. Also, stick with a uniform colour palette and don’t overdo the effects like 3D animated symbols and moving elements.
Websites are powerful marketing and branding tools. But not all website design is created equally. When businesses hire web designers, they need to consider the quality of the design work and how soon that design work will be completed. Maintaining a constant and open dialogue with your web designer can help you schedule projects on time and keep expectations realistic while also helping you minimize any surprises when the creative process ramps up. Need assistance with your website design, contact us:
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