Why Organic Clicks Are Dying Even When Rankings Hold I’ve been running a digital marketing agency for a number of years now, and I’ve sat through a lot of industry shifts. Some were real, some were overblown. This one is real, and it’s moving faster than most people are willing to admit. Over the past […]
GEO (Generative Engine Optimisation) is the practice of optimising your content to be cited and summarised by AI-powered search tools like Google’s AI Overviews, ChatGPT, and Perplexity AI. Traditional SEO gets you onto Google’s first page. GEO gets you into the AI answers that now appear above those results. AI tools favour content that directly
What Is GEO (Generative Engine Optimisation) and Why SA Businesses Need It Now Read More »
